Augmented Climbing Wall Creates Value for Business Owners
The Augmented Climbing Wall comes with an array of features that deliver real benefits to users, but also create additional value for climbing gym, family entertainment center and fitness club operators.
The Augmented Climbing Wall, the interactive gaming platform for climbing walls developed by Valo Motion, offers a wide range of benefits for climbers, but also delivers an array of features that create tangible value for business owners. Fitness-Gaming.com interviewed Valo Motion about the platform’s administrative features to learn more about the advantages that they offer to operators.
The active play platform combines a unique light and sound experience with sophisticated software to transform climbing and bouldering walls into immersive gaming arenas that drive engagement and boost retention at climbing gyms, fitness and health clubs, and family entertainment centers around the world.
While the platform’s user interface includes countless features that improve the user’s playing experience, such as the ability to adjust the speed and height of the game area, the features available to administrators offer many powerful tools to support a business. Combining touchscreen controls, intuitive interfaces and online operation, the administrative features provide operators with an effective, labour-saving, fully automatic package to drive business growth and increase customer engagement, both on-site and online.
The platform’s cloud service allows operators to control all the walls in their facilities without needing a staff to operate them. The service has a scheduling feature that makes it possible to switch the walls on and off automatically at given times and use the wall even in locations where there is no staff to provide support. The cloud service shows the status of each wall remotely and allows operators to shut it down or restart it without visiting the facility.
The administrative interface in each Augmented Climbing Wall unit allows operators to adjust play times, modify settings for each individual game, and change a number of other facility-related settings to customize the platform to the unique needs of the facility and bring the right features to the forefront.
Usage statistics and social sharing
The cloud service available with the Augmented Climbing Wall offers a number of useful features that enable operators to manage the platform online and tailor it to their business needs. For instance, operators get usage statistics on the number and duration of the games played, which provide them with insight into the wall’s performance and the most popular games. This can help them make informed decisions about pricing and the best ways to promote the wall. Operators using the wall at several locations can compare the differences in usage at different sites and use the data to adjust their marketing efforts. The statistics reveal such things as low usage hours and the most played games at each location, helping determine the best times to give customers a discount.
In addition to interactive feedback on performance, the Augmented Climbing Wall offers players a recorded video of their game and the option to send themselves a link to the private YouTube video which they can then share with their friends via email or social media. Operators can create their own stamp by adding watermarks to the videos to get free visibility for their facility.
The ability to share videos on social platforms gives operators free online exposure to supplement their other advertising strategies. Social media sites offer a unique opportunity to reach new customers through trusted recommendations of friends and family, all at no additional cost. If usage statistics on the number of videos shared show that only a few customers have sent themselves the link, operators can encourage users to share their experience using ads on the wall.
The Augmented Climbing Wall creates a large advertising space in any facility, allowing operators to promote their business or sponsors for free. The platform’s web-based interface makes it easy to manage each wall and allows operators to use images or videos and to change the ads as often as they like.
Augmented Climbing Wall location map
The Augmented Climbing Wall location map helps businesses grow their client base by providing potential customers with an easy way to find the nearest climbing gym that offers the gaming platform. Operators can simply add their location with a description and link to their venue to benefit from Augmented Climbing Wall’s popularity on social media. The platform currently has more than 50,000 fans on Facebook and more than 100 million views of the videos.
Additionally, the details box allows operators to share a link to a website displaying the daily/weekly/all-time top scores for each game and each setting of the game. These motivate customers to keep returning to test their game level and make their way to the top of the list. At the same time, they make it easy for operators to organize competitions.
Theme customization and game adjustments
The administrative interface on the touchscreen of an Augmented Climbing Wall unit offers additional features that enhance the experience for customers. The game Whack-a-Bat, for instance, comes with the option to change the theme for a certain period of time. Theme customization allows operators to surprise customers by creating a unique atmosphere for parties, holidays or other special events.
The games themselves can be customized for different target groups. Operators can adjust various objects such as speed or size of the hold markers and bats to make the games easier for children or more challenging for fitness users and experienced climbers. The system recognizes the holds automatically, but the hold markers can be adjusted manually.
The administrative interface also allows operators to select the games that they want to make available to their customers. The ability to disable and enable various games comes in handy when operators want to get customers to try new games or create a certain theme for their facility. Operators can also enable or disable ads for certain periods of time.
The games available with the platform are designed to work on almost any climbing wall. The game area can be easily adjusted to different wall sizes through the admin interface.
Operators looking to set a predefined play time can also do this through the interface to try different monetization options or to rotate turns on the wall automatically, without a staff member there to assist. The system also allows them to connect an external payment device and let the customer select one of the predefined times to play.
The Augmented Climbing Wall allows users to create augmented problems and different levels of difficulty for the Sparks game by default. This setting can be restricted to administrative access only. If it is not and the number of user-created levels and problems grows too much or if some of them prove unpopular, the administrator can periodically delete them to let users discover new ones or to provide them with a specific list of challenges for a certain event.
The Augmented Climbing Wall user interface is available in 17 languages. The admin can set the selection of languages for each unit to enhance the user experience by offering customers the possibility of using the platform in their own language.
In addition to these, the wall offers a variety of features available both for admins and customers that improve the playing experience and provide businesses with unique opportunities to promote the platform to new users and target groups.
The Augmented Climbing Wall is used on locations across four continents. Local partners are available for on-site consulting, installation and service.